COROS will be the official GPS Watch partner of the world’s most prominent International Professional Running Team and its biggest star Eliud Kipchoge
Tustin, CA, November 24, 2020 – COROS Wearables Inc., makers of innovative performance GPS watches is introducing World Marathon Record Holder Eliud Kipchoge as its newest Pro Athlete Ambassador. In addition to the individual sponsorship of Eliud, COROS has also announced that they will become the official GPS Watch partner of the NN Running Team which includes some of the top track and road runners in the world (including Eliud Kipchoge).
This announcement marks a massive stride forward for the young brand, as it looks to cement itself as the leader in performance focused technological innovation for the endurance athlete. “Eliud is perhaps the greatest runner of our generation if not all time, a talent like his does not come around too often, and we could not be prouder to partner with such an inspiring athlete. It’s an honor for COROS technology and products to be used by the best runners in the world including Eliud. His mantra of No Human is Limited and the COROS slogan Explore Perfection are the perfect fit. The partnership also opens up possibilities to bring Eliud’s experience in running and training to the COROS platform together building better products for runners and athletes globally” said COROS CEO Lewis Wu.
Valentijn Trouw, performance director of Global Sports Communication, the management agency of Eliud Kipchoge and the NN Running Team explains the benefits of the cooperation between the two companies: “We are excited to welcome COROS as a new partner to Eliud Kipchoge and the NN Running Team. It is in our DNA to aspire for longevity. For our athletes we seek a long-term career with hopefully much success along the way. For our partners we aim for long-term mutually beneficial relationships with the aim of making each other stronger. We believe today’s announcements fulfils both of these missions.”
COROS has shown significant growth since its first GPS watch launched in 2018 and the time is now right for a partnership of this magnitude. NN Running Team will be supplied with COROS watches and will be providing detailed feedback in return. It’s our ambition to learn from each other and continue to improve as a team. It’s our objective that our partnership will not just aid elite athletes but will deliver benefits to running enthusiasts all over the world.
Eliud Kipchoge will take on a special role in the partnership as a COROS Pro Athlete Ambassador.
“I am proud to announce our new partnership with COROS and I look forward to working together with their development team. I will be giving feedback from my daily experiences with their products. I hope this will contribute to the development of the products and enhance the running experience for runners all around the world. I support the development of the sport and believe that watches can help us obtain crucial insights into our training. I hope our partnership will add a new dimension and bring joy to people’s running experience,” said Eliud Kipchoge.
Trouw added, “As a team we look for partnerships in which we contribute to each other. COROS is developing quickly and we believe this is the right time to partner together, to learn from each other and to grow as team towards a great future in which not only elite athletes will benefit, but runners on every level can benefit from this partnership”
As the strangest year in recent history comes to a close, Eliud and the NN Running Team have their eyes set on more racing opportunities and the Olympic Games next summer in Tokyo. The athletes will wear the COROS PACE 2 Premium GPS Sports watch, the lightest GPS Watch on the market at just 29g and designed with a focus on road running and personal bests. COROS is honored to support Eliud and his teammates as they continue their illustrious careers. ABOUT COROS WEARABLES COROS is a performance sports technology company that helps athletes train to be their best. For COROS it’s all about outdoors, mountains, and a passionate active lifestyle. We combine high grade hardware with innovative technology to provide endurance athletes with the gear they rely on in the world’s most extreme environments. Advanced technology with an efficient and intuitive user experience is at our core – when you use a COROS product, you know you are getting a tool that has been designed, tested and perfected for the athlete, by the athlete. COROS users have set World Records and been to the highest point on earth, pushing our products to the extremes. At COROS, creation and innovation are never ending. Our customers, the athletes make COROS – be a part of our community @COROSGlobal on Facebook and Instagram.
ABOUT NN Running Team
The brainchild of Global Sports Communication director Jos Hermens, the formation of the NN Running Team, has proved as one of the most innovative and ground-breaking developments in athletics. Launched in April 2017, the project has delivered on its goals to provide the athletes with access to better coaching, medical care and additional athlete support services with particular progress made in offering regular physiotherapy to athletes in training camps and during competition. That extra support has been reflected in the results with the NN Running Team claiming more than 175 victories on the global road running stage in 3.5 years including several Marathon Major successes and world half marathon and marathon titles. Only in 2020, the NN Running Team managed to break four world records on track and road. The team too are also making significant progress in growing brand awareness. The NN Running Team achieves yearly more than 50 million digital impressions to further enhance their global presence.