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GPS Accuracy – What’s Right and What’s Not

Technology is meant to make our lives easier, not harder. We live in a world where information is just a few key clicks away, and yet technology is not always perfect. GPS technology has been around in some capacity for decades, and athletes have been able to take advantage of it en masse for a little over 10 years. While the technology from all brands, has drastically improved over this time period, we still see variances between the watches (technology) and the analog measurements (think about your local 5k or half marathon route).

We have seen feedback from many COROS users over the last few weeks suggesting that COROS watches – PACE and APEX are “under-measuring” runs. i.e. our watches are suggesting that the runner has covered less distance than the readings of some of our competitors. So who is right? As human beings, we always want to believe we went farther and faster as opposed to shorter and slower – that is just how our psychology works. In addition, we as consumers are susceptible to what is known as the status quo bias – we believe that the larger more established brands must be right or best, only because they are the largest and best known. This bias also makes us less likely to believe that a newer and lesser-known company could be more accurate.

Despite these various biases, we have seen in our testing that COROS is most accurate when compared to all of the major competitors including the industry leader. Let’s look at some case studies which compare the COROS APEX to one of the top-selling models from the industry’s leading GPS watch brand.

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